How to Create a Mission Statement and Vision Statement (With Examples)

A #VisionStatement and #MissionStatement are the guiding forces behind your organization. In this video we walk you through outlining your organization's vision and mission, and explain why these are crucial aspects to your organization's strategy.

A strong mission statement will clearly define who your organization is, what you do and who you do it for. A strong vision can be developed by asking yourself where do we want to go, and what does success look like?

These aspects of #StrategicPlanningProcess will help guide your organization towards its ideal future state.

You can find more great examples of mission statements here: http://www.smestrategy.net/blog/example-mission-statements-why-they-are-great

00:00 intro
0:22 why you need a vision and mission
1:22 how to create a vision
5:42 how to create a mission
8:43 vision and mission examples
17:15 summary

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