Corporate Level Strategies Explained With Examples || Strategic Management Series

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Corporate level strategy are the strategies that come from the top level of the organization. The managers are called corporate level managers.

Corporate level manager is going to decide the overall direction the company is going to go on. The Lower level managers are then going to have to execute the plans of the corporate level managers.

Corporate level managers can decide on whether they are going to go for forward integration or backward integration. They can also decide whether to continue a product line or closing it, or introducing a completely new product line. They also have to decide on the market they will be doing their business in. They also have to decide on whether the plan they are making is going to be implemented incrementally, substantially or transformationally.


Textbook links, If you want to learn more about the entire subject [Affiliate - If you buy from this link, I will get a small commission]

Strategic Management - https://amzn.to/3dPj9QP

Strategic Management Theory - https://amzn.to/3o92lsG

Zero To One (Not a Textbook, but business students will learn a lot from this small book) - https://amzn.to/2TcE1Il


Other videos on the Strategic Management Series:

Distinctive competency and competitive advantage: https://youtu.be/lVliXHscaOM


Levels of Strategies In Strategic Management Explained:
https://youtu.be/xlx7CNIqGWo

Icarus Paradox: https://youtu.be/hY9THhsIXBc

Technology Adoption Life Cycle : https://youtu.be/zfoYi28Vi4A

What is chasm and how to cross the chasm: https://youtu.be/PTcOrihnC_Q

ndustry Life Cycle: https://youtu.be/XqPvQtSeTNY

Strategies in Matured Industries: https://youtu.be/3pBjRtrkjS0

Strategies in Declining Industries: https://youtu.be/xQHJRuf1DHs



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