All Courses

Course Objective:
The rationale of this course is to provide solid foundation with an emphasis on creating superior value. There will be a focus on marketing concepts, marketing mix components, consumer markets, segmentation, positioning, new product development, Branding and confirm the long-term profitable customer relationships. This course will help students to analyze the environment, develop comprehensive ethical marketing plan, target market analysis and apply course concepts in real market to achieve the management goal

The objective of this course is to understand identify the terms and concepts that are commonly used in marketing promotion and advertising. The course is designed to develop the student’s understanding with special emphasize the motivational tactics and tools used in marketing communication for business and society. The course will give an overview of dynamism of promotion strategies to compete and alongside real market-oriented phenomenon of creative marketing promotion design. This course will also help to know about the different media selection strategy for successful promotion campaign. The course is completely dealing with integrated marketing communication system & building long-term relation with customers through marketing promotion.