Marketing Promotion

The objective of this course is to understand identify the terms and concepts that are commonly used in marketing promotion and advertising. The course is designed to develop the student’s understanding with special emphasize the motivational tactics and tools used in marketing communication for business and society. The course will give an overview of dynamism of promotion strategies to compete and alongside real market-oriented phenomenon of creative marketing promotion design. This course will also help to know about the different media selection strategy for successful promotion campaign. The course is completely dealing with integrated marketing communication system & building long-term relation with customers through marketing promotion.