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Tourism and Hospitality Marketing

Tourism and Hospitality Marketing

Marketing is a subject of vital concern in tourism and hospitality management because it is the principal management in fluency that can be brought to bear on the size and behavior of this major global market. The subject is learned by an examination of common practice and a study of the experiences of others over time. The study of marketing of tourism and hospitality marketing integrates all basic topics of marketing with a special focus on tourism.

Specific Objectives:

 To Know about Tourism Marketing
 To know about Hospitality Marketing
 To know about overall Marketing Technique

Major Benefits:

After completing course students will able to understand below mentioned activities:-

 Marketing for hospitality and tourism
 Key concept of tourism and hospitality marketing
 Service characteristics of hospitality and tourism marketing
 Marketing environment
 Marketing Information Systems and Marketing Research
 Consumer markets and consumer buying behavior
 Creating and Implementing the Promotion
 Segmentation strategy; Targeting; Positioning policy
 Brand decision; New product development; Product life cycle
 Product Pricing

Developed By Md. Shaifullar Rabbi
BBA & MBA (Major in THM, FBS, DU)
Lecturer, Dept. of Tourism & Hospitality Management
Daffodil Institute of IT( Affiliated National University)
Email- rabbi_nu@diit.info

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Responsible Md. Shaifullar Rabbi
Last Update 05/05/2021
Completion Time 1 day 9 hours 33 minutes
Members 3
Md. Shaifullar Rabbi DIIT-NU
  • Syllabus
    • Tourism and Hospitality Marketing syllabus
  • Course Objectives and Benefits
    • Tourism and Hospitality Marketing Objectives and Benefits
  • Lecture Plan and Course Outline
    • Tourism and Hospitality Marketing Lecture Planning
  • Chapter 01: Introduction of Tourism and Hospitality Marketing
    • Class 01 : Marketing for Hospitality and Tourism
    • Class 02 : Key Concept of Tourism and Hospitality Marketing
    • Class 03 Service Characteristics of Hospitality
    • Class 04 : Tourism Marketing
    • Class 05 : Marketing Environment
    • Tourism Marketing & Its Features.
    • Tourism Marketing (MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY)
  • Chapter 02 : Defining and Understanding the Consumer
    • Class 06 Marketing Information Systems and Marketing Research
    • Class 07 : Consumer Markets and Consumer Buying Behavior
    • Class 08 : Organizational Buyer Behavior of Group Market
    • Marketing Information System - Components, Advantages, Limitations, Examples (Marketing Video 11)
    • Consumer Behavior in Tourism (Tourism Marketing and Promotion)
  • Chapter 03: Defining and Delivering the Product
    • Class 09 : Designing and Managing Products
    • Class 10 : Internal Marketing
    • Class 11 : Managing Capacity and Demand
    • Class 12 : Pricing Products; Pricing Considerations
    • Class 13 : Approaches and Strategy
    • Internal Marketing
    • Pricing Strategy
  • Chapter 04: Creating and Implementing the Promotion
    • Class 14 : Distribution Channels
    • Class 15 : Promoting Products
    • Class 16 : Communication and Promotion Policy and Advertising
    • Class 17 : Promoting Products
    • Class 18 : Public Relations and Sales Promotion
    • Class 19 : Direct and Online Marketing
    • Class 20 : Building Customer Relationships
    • Distribution Channels
    • Public Relations
  • Chapter 05: Market Segmentations, Targeting and Positioning in Hospitality Industry
    • Class 21 : Segmentation Strategy
    • Class 22 : Targeting; positioning Policy
    • Segmentation, Targeting and Positioning
    • Marketing Segmentation (Tourism)
  • Chapter 06: Designing and Managing Tourism and Hospitality Products
    • Class 23 : Brand Decision
    • Class 24 : New Product Development
    • Class 25 : Product Life Cycle
    • 𝐍𝐞𝐰 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 Process
    • Product Life Cycle
  • Chapter 07: Product Pricing
    • Class 26 : Factors in Pricing Policy
    • Class 27 : Pricing Strategy
    • Class 28 : Hospitality and Tourism Marketing Plan
    • Class 29 : Purpose of a Plan
    • Class 30 : Environmental Analysis; Development of a Plan
    • The Next Generation of Tourism Marketing
    • PRICING STRATEGIES
    • Issues and Challenges in Tourism and Hospitality
    • What Travel Will Look Like in a Post-Pandemic World
    • Advertising Making Template