All Courses

“Fundamentals of THM is the introductory course for Tourism and Hospitality career seeker staudents. It provides the foundation for all of the other tourism and hospitality related courses in the degree program. The travel and tourism industry is expanding in many countries around the world, making an understanding of the components of the industry and the system within which it operates increasingly important.

The main aim of this course is to introduce students to tourism and to discuss in detail the fundamental ideas that distinguish the study of tourism and hospitality from other fields. The key aims of the course are:

1. To establish a core knowledge base of tourism concepts and principles;

2. To understand the various perspectives for defining tourism and tourists;

3. To describe and understand the whole tourism system and its significance when studying tourism;

4. To identify the key elements and structure of tourism industries and their economic contribution on a global scale;

5. To understand the tourism product and the role of attractions in the whole tourism system;

6. To understand tourist motivations;

7. To identify the key socio-cultural, environmental and economic impacts of tourism and a more sustainable approach to tourism development and management

This course gives students an overview of the MICE (Meetings, Incentive, Conventions and Events/Exhibitions) sector of the tourism industry. Students will understand the managerial and operational aspects pertaining to MICE industry. The purpose of this course is to acquire an in-depth knowledge about the specialized field of "MICE industry" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events within a MICE context.